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Hand-painted. The benefits of hand-painting each squid jig are as follows: A meticulous finish. It allows for the use of delicate colors, gradations, and subtle nuances that are difficult to achieve with machine painting. This gives the lure a natural, lifelike appearance and realistic reflections in the ocean. Even if you fish alongside someone using a machine-painted squid jig from another manufacturer, it won't wear down and will have a unique pattern, enhancing your catch. A sense of exclusivity and ownership: Its high collectible value satisfies the desire for exclusivity and ownership. Video in motion: https://www.youtube.com/watch?v=ACDtVZPhWUw